Interactive marketing includes many types of initiatives. Marketers may interact with customers via dynamic content such as visual storytelling, personalized content, layered information, and two-way interaction. No matter which type of interactive marketing initiative you implement, the goal is to make content engaging and relevant for customers.
There are substantial advantages to using interactive marketing, especially now that consumers expect companies to exceed their expectations. With interactive marketing, organizations increase their chances of meeting customer needs because they already show an interest in the product and marketers have the ability to respond to their actions. Interactive marketing reduces risk and increases sales because it is rooted in customer behaviors and desires. The personalization associated with interactive marketing results in more conversions and higher revenue. Overall, interactive marketing can boost sales, enhances customer satisfaction, lowers marketing costs, and opens the door to automated marketing.
Interactive marketing is a two-way approach to marketing and advertising that allows consumers to engage directly with brands. This exchange of ideas usually occurs through digital marketing channels such as email, polls, chatbots, and social media.
Interactive marketing is a marketing strategy that focuses on one-to-one interaction and customer communication. It involves marketing efforts based on consumer behavior, which distinguishes it from traditional forms of marketing.
A product recommendation quiz would ask customers about their preferences regarding the time of year, type of location (e.g., beach or mountains), budget, etc. This interactive tool analyzes the responses and provides customers with the best possible holiday package or destination recommendation.
Customers can plan a great vacation without racking their brains over numerous articles searching for the perfect travel destination. A simple interactive session can increase engagement and conversion rates for your business.
Interactive content is value-added content that attracts customers and allows them to interact and engage with a business. It's a two-way conversation between marketers and their audiences. Popular interactive content types are calendars, quizzes, polls, e-commerce recommendations, giveaways, and chatbots.
And to enhance customer experience, you can add some interactive elements to your infographic, like scrolling effects and animations that require some action from your audience. Because of the visual element, infographics are both consumable and shareable.
A quiz is a fun, interactive form of content that tests customer knowledge on a particular subject via relevant questions. Quizzes are conversational and can get your audience to visit and interact with your site.
The ease and curiosity of taking quizzes, finding exciting results, and sharing them delight customers. Additionally, quizzes offer a customized user experience and rich business data, making this interactive marketing style worth trying.
Polls are one of the most popular forms of interactive content, prompting audiences to their opinion on a certain topic and making their voices heard. To create a poll, ask your audience an interesting question and let them choose their preferred option from a predefined list.
Email marketing is the most commonly used marketing tool. While email can sometimes be one-way communication, make it interactive by adding some personalization and, of course, interactive content to it. This gives your readers a chance to act on the email instead of just reading the usual long, boring text.
Interactive video is another interactive content that engages customers and helps companies achieve their marketing goals. Video content marketing is a great way to let customers interact with your visual content. They can click, drag, scroll, move, gesture, and perform actions on the video content.
Blogs are one of the most effective forms of inbound marketing. It's a page on your website where you share your thoughts on a particular subject with your readers. An interactive blog is even better. Interactive media helps grab readers' attention and boosts interaction on your page.
User-generated content (UGC) can be a simple yet efficient type of interactive marketing. With UGC, you invite your users to share their own content. You can further curate content in many ways, such as via a hashtag on social media platforms. This helps draw the limelight to your audience. Your potential customers can see how they can be represented and encourage them to sign up with your brand.
A chatbot is an interactive tool that simulates human-like conversations through text or voice messages. Brands operating in the B2C and B2B space typically use these intelligent virtual assistants for customer support and marketing.
Airbnb publishes user-generated content, including images, travel guides, and how-tos. This UGC has skyrocketed its position in the travel accommodation space. With the help of interactive content, they inspire people to travel more.
Interactive marketing entices customers to participate, engage, and interact with you. You can record their responses and offer relevant, customized solutions based. This ultimately increases your authority and authenticity with your audience and gives you an edge over your competitors.
Static content like blogs and videos are everywhere. Customers look for content that speaks to them. This is where interactive content comes into play. With interactive content, you engage your audience and increase your brand reach, ultimately multiplying your earnings.
By offering your audience personalized content in the right place at the right time, you see an increase in your lead generation rate. For example, adding a lead generation form to your interactive content helps collect relevant user information.
While you may face some challenges with your interactive marketing strategy, the benefits outweigh the disadvantages. Focus on overcoming the challenges with the right strategy, approach, and research and capitalize on this incredible marketing style.
Interactive marketing is a tactic that uses engaging visuals or videos to get your audience to engage with your content. This form of marketing captures your audience's attention, delights them, and creatively presents your product or service.
Interactive marketing gives potential customers the chance to make a purchase immediately. For example, including a call-to-action at points of purchases is a common, effective interactive marketing tactic. I'm sure you've seen buttons during digital ads that say "purchase now" or different points on a website that include an "add to cart" button.
You can easily and quickly gauge how your audience feels about your company through tactics like quizzes and polls. Is your website easily navigable? Do your products meet expectations? Are there any areas that need improvement? With interactive marketing, you can better connect to your audience and allow their voices to be heard so you can see what works and what doesn't.
Capturing attention sounds great in theory, but you may be unsure of how to incorporate interactive marketing into your strategy. To get some great ideas, learn from some of these great examples of interactive marketing:
In its interactive slideshow about how Ali Wong structured her Netflix special Baby Cobra, The Pudding, a digital publication that crafts visual essays about culture and entertainment, describes how she sculpts her routine into a narrative instead of just telling a bunch of separate jokes.
In fact, according to Business 2 Community, only 36% of companies have adopted these tactics. At HubSpot, we hope to change that by offering new messaging tools that can integrate with your entire marketing suite and database.
We double down on this idea by using our own conversational marketing software on our homepage. Website visitors are asked a question and given several choices of potential answers. This allows the prospect to engage in website content almost like a "choose your own adventure" story. This improves the overall site experience and ensures that the site is serving up the content (or actions) that will benefit them the most... without any sales pressure.
Marriott Hotels manages to make vacation planning even more fun while positioning their brand in front of potential customers with an interactive infographic. Vacationers who are headed to Scottsdale are able to take a customized path through the flowchart to receive destination advice. Just a little bit of animation goes a long way, and it adds a touch of personalization that normal infographics don't.
In its interactive slideshow, which honestly looks like it belongs in Tron, Velocity Partners, a B2B marketing agency, explains why innovative marketers need to leverage new content formats in order to tell more refreshing stories.
Pandora for Brands has recently begun testing a new interactive ad functionality on their platform that allows users to verbally engage with the ad. Doritos is one of the first brands utilizing this new interactive format on Pandora.
Interactive marketing, sometimes called trigger-based or event-driven marketing, is a marketing strategy that uses two-way communication channels to allow consumers to connect with a company directly. Although this exchange can take place in person, in the last decade it has increasingly taken place almost exclusively online through email, social media, and blogs.
With the advent of content marketing in the late 1990s and the founding of Hubspot in 2006, interactivity has seen a fundamental change from simple two-way communication to gamification and beyond. This particular type of interactive marketing is known as interactive content marketing, and many SAAS companies have been founded to respond to the need for new kinds of content and differentiation between competitors.
As interactive marketing relies on having a means of open communication with customers, social media channels have been a large part of this strategy, usually headed up by a company's marketing or customer success departments. The most common application for interactive marketing is using it as a lead generator in a sales funnel. Interactive marketing is nearly inextricably linked to content marketing, so companies can produce audience-relevant content that is shared many times, or "goes viral", and eventually establish themselves as an authority in their particular industry. Consumers tend to trust those that are designated thought leaders in their industry, so this strategy can bring in many inbound leads, coming through gated download pages, for example, that they are nurtured via more content created specifically for them off of the information they've previously shared. 041b061a72